Google has become more than a search engine; it is an empire of information. The biggest of which is the marketing side to it.
Google's GMail, a free e-mail program offered to the public, searches a users e-mail and places relevant advertisement links in the reading pane. Much debate has
arisen about this topic. Some argue it is an invasion of privacy thinking Google is actually
reading through the users e-mail. In fact, it is only a database of
AdWords that recognize familiarities between the content in an e-mail and current advertisements. One of
Google's many programs simply searches through information passing in and out of an electronic mailbox and displays advertisements that may be
relevant to the most amount of words matching that topic. Just another ingenious idea from Google. Big brother? I'd say it's more convenient for the user than anything.
No comments:
Post a Comment