Thursday, February 5, 2009

Shane - Searching Privacy

Google has become more than a search engine; it is an empire of information. The biggest of which is the marketing side to it. Google's GMail, a free e-mail program offered to the public, searches a users e-mail and places relevant advertisement links in the reading pane. Much debate has arisen about this topic. Some argue it is an invasion of privacy thinking Google is actually reading through the users e-mail. In fact, it is only a database of AdWords that recognize familiarities between the content in an e-mail and current advertisements. One of Google's many programs simply searches through information passing in and out of an electronic mailbox and displays advertisements that may be relevant to the most amount of words matching that topic. Just another ingenious idea from Google. Big brother? I'd say it's more convenient for the user than anything.

No comments:

Post a Comment