I read an article this week about a TV provider that will bring clickable commercials to Atlanta. The concept behind the service is that during a commercial the viewer can click an icon that will instantly e-mail a link to them that will take them where they need to go. There is a number of reasons why this is vital to television advertising. For one, it helps them compete with Internet advertising but it also eliminates the search for the consumer and also keeps them from forgetting the ad between watching TV and the next time they go online. I had never heard of this but apparently this service is supposed to expand significantly in the next year.
http://www.clickz.com/3632758
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