Friday, February 6, 2009

Connie - Google Advertising

I found this article on Online Media Daily about AdWords. Basically, it brings up the question as to whether or not a company can buy an AdWords advertisement on Google using keywords that are trademarked by a competitor.

Here is some of the article:
A court in France has reportedly ordered Google to pay more than $500,000 for infringing two travel companies' trademarks with the AdWords platform.

The court found that Google infringed the trademarks of Voyageurs du Monde and Terres d'Aventure by displaying ads for rivals when users queried on the travel companies' names, according to Out-Law.com. Google was ordered to pay Voyageurs du Monde approximately $256,000 and Terres d'Aventure around $192,000. Google also was ordered to pay around $78,000 in court costs.

To read the rest of the article, click on this link:

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=99831

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