Krista - Research and metrics

It seems like more than ever metrics, statistics and numbers are being used to emphasize the economic crisis our nation is in - from the number of jobless to those in foreclosure to the amount of goverment bailout. http://www.msnbc.msn.com/id/29157886/ When looking at the data provided "consider the source" because with some research you can find statistics to support any viewpoint. In my job we use statistics in our marketing materials, however we find it does not motivate buying, in fact sometimes it turns customers off. We've recently changed some of our pieces to reflect consequences if something happens rather than the chance of something happening in an effort to appeal to more customers with less number crunching.