I found a BusinessWeek article on newspapers objecting to the Yahoo-Google Advertising deal. It says that the Paris-based World Association of Newspapers (WAN) states that the deal between the two internet behemoths "will have a significant and adverse effect on all newspaper publishers worldwide." It goes on to say that the deal would "severly weaken" competition, "resulting in less revenues and higher fees for newspapers" and "Google will have an increasing incentive to favor...its chosen parnter sites and divert users away from competing site."
Bloggers on the site don't seem to agree with the article, siting that newspapers are not green and Google shouldn't be punished for their success.
http://www.businessweek.com/globalbiz/blog/europeinsight/archives/2008/09/newspapers_obje.html
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ReplyDeleteI was surfing the Internet a few days back to find out what would be the best strategy to get mass exposure and traffic to my website. I found that newspaper and magazine advertising can be very helpful. If you are looking to boost your website traffic at affordable rates and get an audience of millions to view your website, then try advertising in broadsheet newspapers that offer national exposure.
I did this with web windows which is a UK based company and found amazing results with my newspaper ads. It’s also got the added advantage of reaching out to those potential customers who do not use the Internet.
I thought this information might be useful for anyone looking for solutions to get more traffic to their website at affordable rates.
Why do people respond well to aerial Advertising
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