Mark - Breaking through the clutter

In the aggressive and cut throat industries that are out there today, companies need to do all they can to make themselves standout and promote their products/services to consumers. With the use and influence of technology in today’s society, it is crucial that companies do all they can to influence and entice users to view their websites and to click on the ads that are provided on the web site. The article I found discusses the impact that the internet has had on marketers, especially in the B2B field. The need to create these leads is a crucial step to break through the clutter in any given industry. The article is outdated by a few years, but it talked about how marketers were going to use such lead generation tools as podcasts, free trials and blogs to get users involved. The tool that made the most significant impact though is web analytic software, because of the information it provides for users. By defining who your targeted demographic is and then seeing who is actually viewing your web site is very useful because if you are not reaching your targeted audience, you can make the necessary changes that are needed thanks to this software. The reason I picked this article is because of how relevant the subject still is, and how powerful of a tool the internet is in the market place.

The article covered many different topics, but here’s the link for more on this article.
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