Search Ads Beyond Search Engines

I read an article in the WSJ yesterday about the way marketing is not only changing in general, but also how its changing on the internet. Marketing online before was mainly through search engines. The article was relevant to class last week on how companies bid on certain search words. It also spoke about how growth in spending on advertising through these avenues is expected to decline significantly in the next 3-5 years. As many of you guys know these internet marketing budgets are shifting to sites like facebook and myspace to pinpoint target audiences through user profiles. I'll bring the article to class.

Drew