I know nothing about blogging except that there are a lot of political blogs out there. I understandwhy people would write about politics, but I reallly don't understand why anyone would take the time to write about an industry, company, or product. so I will read the links posted with interest!
On a positive note, I received an AdAge article in my box about the positives for marketers in this black economy. here are soome highlights:
* lobbyists are back in full swing with all government spending on the table
*direct response TV is growing strong -- esp. if your product has something to do with Obama
*budget beer -- the cheap relaxer is experiencing growth
*online video, as discussed in class, is growing in leaps and bounds
*Latino population is a huge growth sector
*Kindle - e-books: the book industries answer to plummeting sales.
*PR, esp. if you're good at spinning bad news into good. (Anyone want to try their hand at, say, Citigroup???)
*Cable TV hires lots of consultants on a project basis.
*outside home media outlets, like phones & radio are getting more and more traffic. people are spending more time away from homes as jobs become more demanding
*mobile marketing to increase an est. 26% per yr until 2012
*Pet care. no matter what, fido ges fed
*marketing analysis --Neilson can't hire enough people!
*packaged good s and fast food. no more fancy restaurant meals.
*online coupon companies. get the consumers where consumers are -- online, not reading the inserts in newspapers
*last but not least, gun sales are way up. No not fear of burglary, fear of Obama axing the gun ownership laws.
That's right, you heard it hear first!
Amy
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