Thursday, February 19, 2009

Denis - All Brand Advertisers Are Not Created Equal: Attracting and Retaining Brand Advertisers Online

"Despite the Internet’s huge audience gains and innovations in technology and social media, it still lags far behind traditional media in attracting and retaining high-value brand advertisers. Join Nielsen Online CEO John Burbank and VP of Media Analytics Jon Gibs for an in-depth look at the state of brand advertising online today—and what publishers and marketers can do to maximize their online ROI."

Watch the presentation:

http://nielsen-online.com/emc/0901_wb/reg_preso.jsp

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