Thursday, February 19, 2009

Ritsa- Is Google Analytics Inaccurate?

I found an article online that describes the inaccuracy of Google Analytics. It describes that even though Google Analytics is probably the most popular analytics tool on the web today, it cannot be 100% accurate.

One of the problems and inaccuracies is counting visits. According to all the web analytics standards, a "visit" only happens when someone reads more than one page on a site. It's considered a "bounce" if a person looks at one page on the site and then leaves, not a "visit." (Read the article for a good analogy). Google counts bounces as visits, but its not really considered a visit is it?

Other problems with the inaccuracy of Google Analytics include visit counts, conversion rates, exit rates, and AdWords.

http://www.imediaconnection.com/content/21144.asp

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