Google is introducing new software, "Latitude" that can track where users are via Google maps. It has the ability to pinpoint where the user is within a mile or city. Google promised not to keep any information about its user's whereabouts, only the last location tracked. A version is being created for PC's. The article seems to position this feature as something parents might use to monitor where their kids are. "Analysts believe knowing a person's location eventually will unleash new marketing opportunities."
http://www.msnbc.msn.com/id/29012946/
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