Being able to use a search engine opens up doors to anything imaginable. Almost anything you type into the Google or Yahoo search bar has some result. The internet search tool is something that we did not have 20 years ago, and today, I could not picture my life without it. In John Battelle's book, he discusses how Piper Jaffray estimated that internet users conducted about 550 million searches per day in 2003. That's only per day! Not to mention that Battelle then goes on to say that the search rate is growing at a 30% increase per year! I could not imagine what that total number would be over the course of a few years. There is just so much information available at our finger tips, and the fact that search has become part of our daily lives shows how this tool has given us the ability to find information on almost anything that we can think of, making the internet a main source of knowledge and information for its users.
One great way to track your viewers if you have a site or blog, is to use Google Analytics. This site provides information about where viewers are viewing from, what part of the site they search, any many other things. This can help improve site visability and help the creator see where adjustments need to be made throughout the site.
More on Google Analytics
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