Marketing metrics are elements that measure marketing efforts within email and the internet. Among the most popular marketing metrics are the Top 10: churn rate, clickthrough, cost per lead, customer acquisition cost, customer life cycle, impression, interstitial, lead generation, opt-in, and RFM. In the link below, each of these is fully explained and interpreted as to their importance in the marketing world.
http://searchcrm.techtarget.com/generic/0,295582,sid11_gci1249444,00.html
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