Amy: Google Advertising

Google is ubiquitous: with nearly 70% of the digital advertising market sown-up, and their current forays into more traditional advertising, does anyone else even have a chance? They are present in all forms of advertising, they make everything incredibly simple (even I can figure out most of it), and they serve the professional advertising fields as well by providing them with the most up-to-date technology. It's truly amazing. And the worst part: their motto, culture, and attitude toward their customers makes them "feel" innocuous. I wonder if this is what it felt like if you were a German living in 1935? Scares the living daylights out of me. Why? Because once they gain a true monopoly, what then? How will they wield their power? Okay, so I'm a little paranoid; but at age 48, I'm allowed....!