For this week's post, I found an article about the economy and how lead generation might be able to help with marketing.
Right now, budgets are definitely a top priority for marketers. As a result, marketers must make the most of their spend--and they must account for every penny. Any marketing method they choose needs to be extremely targeted, measurable and result in high conversion rates
The ultimate goal for marketers is increasing sales--and it is here where Lead Generation is the fastest and most sustainable of online marketing efforts.
The leads can also be sent immediately after sign-up--which is what many marketers need in a climate where they cannot afford anything less than maximum return on their marketing spend. This flexibility means that OLG is very cost-effective, as marketing managers are only paying for the leads that they use.
To read more of the article, click on this link:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=99943
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