Drew-Dell's Identity Crisis

In the tough times of this unpredictable economy many companies are redifining how some things are done. Shifting trends can also mandate a change in a company's strategy. At the moment Dell is seeing a bit of both contributing to a reevaluation. According to an article I read, much of their sales is attributed to servers and PCs. With the demand for these products going down they need to realign some things. Close competitors such as IBM and HP are more diversified because they're sales can rely heavily on software, services, and printers. On the other side is Apple who has a lock on innovation and is tough to compete with. Dell needs to find a way to keep from falling between the cracks and maybe reinvent themselves a bit. A recent effort for them is a super thin laptop that can be ordered in a number of ways including artists' designs on the outside. They say they want to put some more effort into the design of their products. As they move away from their traditional ways to make money they say the next big market will be mobile.
check it out:
http://money.cnn.com/2009/02/26/technology/dell.fortune/index.htm?section=money_latest