Amy: Advertising measures

So much of advertising success depends upon what you are trying to sell. Consider, for example, the different approach you would take if your were selling rare-stone jewelry made by an up-and-coming designer vs. a new version of a wetwipe. Different products breed different approaches and with different approaches come different measures. Digital measures are clearly one of the easiest to track and quantify because of the nature of the beast, and IAB presents the guidelines for quantifying; but digital advertising is not always necessary, as in the case of the new wetwipes.

Success is always calculated by your profits, profits are achieved by getting your product out there, and where out there is depends upon your product.