Sue H--Digital Mom report

I recently saw a report on the Today show about digital moms that caught my attention(being the mom of an active 11-yr old).  The report examines the the role of digital technology in modern moms.  Some of the findings were very interesting and got me thinking abou the ways modern technological changes have influenced my parenting.  I check my daughter's school website for any up-to-the-minute announcements, also all her sports activities are online. Her school just implemented an automatic emergency response system, which,when activated, dials parents from a computer to alert them of early closings, delays, or if there were an emergency situation in the school.  The report did mention  moms with children 12 or older are more likely to use social media and text messaging, and instant messaging. The report went on to see what a unique opportunity this was for marketers to utilize  these channels to facilitate conversations among moms and influence decision making.  A quote from the article states, "Among digital moms, the gap is closing between TV and other channels in creating initial awareness about products.  Marketers should consider the relative influence of each channel when determinimg how, when, and where to reach digital moms."