Mark - Apple + Mac Mini

I saw a commercial for the mac mini this morning, and it jut re-emphasized how innovative Apple is and why they continue to gain more market share. Especially with today's "green-goers", the mac mini directly targets these type of customers. Apple claims that this is the company's, as well as the world's most efficient desktop computer on the market today. It uses less than thirteen watts of power when it is sitting in idle mode, which is very beneficial because how many of us just leave our computers on when we're not in the room? I know I do all the time, because it takes so long to boot up after being shut down. These thirteen watts is about ten times less than a conventional personal computer. Again, to attract the "green goers", Apple advertises their computer with the fact that the company uses many recyclable materials, while wasting less materials on shipping, because less is used than normal. This is such a smart business strategy because Apple is doing their part to make the world more environmentally friendly, which will catch the attention of many potential customers. I have never had an Apple computer, but this is definitely a great reason to buy one.

Here's more on an article I found about the Mac Mini