In this article it talks about how Google has introduced a new type of behavioral ad target with YouTube and their partner site AdSense advertising network. What happens is when a websurfer goes on to YouTube and AdSense websites it shows them pages they pursued in the past. So say someone searched baseball on the YouTube website when they go back an ad would be generated towards your previous search regarding baseball. Google has programs for websurfers to opt out of having ads populate based on their search. But for the time being this function could only be used by certain internet explorers and you would have to opt out on all your computers. The Center for Democracy and Technology wants major websites to create an industry wide opt out of all interest advertising.
http://www.theregister.co.uk/2009/03/11/google_behavioral_advertising/
Foreward to The New Inquisition
3 months ago
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