Monday, March 30, 2009

Connie - Google to offer free music downloads in China

I found an interesting news item today about Google and Chinda. Apparently, Google and the major music labels have found an alternative way to monetise digital music: advertising.

Google has announced that Chinese users of its search engine will be able to download around 350,000 songs from partners EMI, Sony, Warner and Universal - all free, licensed and legal.
Revenue will be generated for the service from advertising, which Google will in turn share with the four major record labels.

According to the article, the deal will not be replicated in other countries. One wonders if this will eventually be offered in other countires.

To read the rest of the article, click on this link:

http://www.nbr.co.nz/article/google-offer-free-music-downloads-china-96591

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