Thursday, April 2, 2009
Ritsa- Foxwoods
Denis - iPhone OS 3.0 Software
With the new SDK, members of the iPhone Developer Program can build applications that do even more. Developers will have the tools to enable in-app purchases — like subscriptions, additional game levels, and new content. They can also create apps that connect peer to peer via Bluetooth, communicate with hardware accessories, and use the Apple Push Notification service to provide alerts.
Maps
You can now embed maps within your applications using the new Map Kit framework. Map Kit works with the Google Mobile Maps Service and features panning and zooming, custom annotations, current location and geocoding.
If there's one thing the iPhone OS 3.0 preview has emphasized, it's just exactly how big the iPhone platform is, and how much room there is still left for growth and expansion.
This thing is just huge! Unlike the two years previous when it was non-existent, Apple's iPhone platform is now the hottest mobile platform in the world with over 30 million iPhone and iPod touch devices out in the wild. That figure has brought over 50,000 paying developers (with over 800,000 free iPhone SDK downloads) to Apple's door. So far, they've written more programs in just eight months than the Windows Mobile platform and its third-party developers have seen to date in over nine years. At the same time, Apple's software bazaar is nearing the one billion download mark, enabling even a small guy to become rich overnight with only a moderately successful iPhone app.
David- How Marketers Plan To Invade Your Phone
Cell phones are here to stay especially with the new features that are being added to phones, IPHONE alone has thousands of things you can download to the phone, a book being one of them. You can go on the Internet, write emails, check facebook, myspace, whereas before these things all had to be done in front of a PC, now its right in the palm of your hands.
http://money.cnn.com/2007/02/14/magazines/fortune/mehta_pluggedin_mobilemarketing.fortune/index.htm
Kristen - Mobile Marketing on my Blackberry
Shane - Mobile Marketing
It is becoming a reality, however, that we are easily reachable via cellular devices. Since cell phones increasingly evolve into hand-held computers they are now being treated as such by advertisers. The biggest marketing ploy thus far is the iPhone Apps. Granted, most of the apps are pretty cool and, if I had an iPhone, I would have many of them. But many of the apps, just as computers do, have advertisements in the corners of the screen. The yellow pages, for example, or Google Maps, all have advertisements along with your search results. After all, if it looks and act like a computer, why wouldn't it be treated like one?
http://www.straightupsearch.com/archives/2009/03/mobile_apps_mar.html
Kristin- Stop & Shop jumpstarts mobile marketing
So you may be asking yourself what it is, or are just too scared to try the new technology. Stop & Shop has launched these new mobile "scan it" devices in many of their stores. It's really quite simple and easy to use. When you walk in, you scan your Stop & Shop card and one of the scanners will light up for you to take and use.